Gregg Turek
Marketing Manager at BWise
New York, NY
I am a Software and Technology Marketing Manager with over 20 years of experience in marketing. Upon graduating college I was hired by a manufacturing enterprise as a Marketing Assistant. My next position was as the Marketing Manager for a Technology and IT firm. I have developed thorough marketing campaign plans and sales materials, written sales and marketing guides for field sales representatives, and I am an experienced manager of enterprise web sites, designer of public relations and publicity plans. I am experienced working with and handling PR firms and managing relationships with sales teams.
I have many accomplishments from throughout my career, including volunteer marketing and publicity duties for local not for profit organizations. I am currently the North American Marketing Manager for BWise Inc, an enterprise software firm. In this role I manage and am responsible for all the marketing, public relations and promotional duties for BWise in the region.
Work Experience
Marketing Manager
April 2008 to Present
Responsible for all North American Marketing duties for BWise, an international Governance, Risk Management and Compliance software firm. Writing and distributing press releases and designing marketing collateral for the North American Market, including assisting with adaptation of translated marketing materials. Working with sales personel on B2B marketing to Fortune 1000 enterprises in specific vertical markets, industries and geographics regions. Coordination and promotion of all North AmericanTrade Show participation. Management of US web site. Comprehensive generation and analysis of B2B sales leads.
Technology Marketing Manager
January 1998 to April 2008
Managed all sales and marketing to small to enterprise level businesses. Through regional market research and marketing analytics created new hardware and service opportunities. Developed and designed marketing materials such as sales copy, web site text, marketing newsletter and brochures and pamphlets. Performed thprough analysis and charting of marketing and sales efforts for new opportunities. Coordinated and responded to complex client technology and software requests, resulting in increased technology service sales and customer satisfaction. Oversaw day to day office marketing and sale operations. Scheduling and managing of five member team.
Convention Chairman
June 2005 to June 2006
Served as Chairman for annual Non Profit Japanese Animation Convention, including overall marketing of event. Responsible for marketing and publicity of convention, including newsletter, press releases, Internet campaign and grass roots street level activities, resulting in growth from 4500 convention attendees to over 6000. Invited and oversaw Industry Guests from various companies; publishing, media and Internet. Managed 200 person staff for event. Prepared and executed hotel and convention center contracts.
Publicity Director & Vice Chairman
June 2004 to June 2005
Assisted in the management of large non profit convention. Managed and regularly updated convention web site. Wrote and distributed effective E-Newsletter to attendees and potential convention attendees. Managed and oversaw press releases to Industry related print and web media. Created unique marketing campaigns including contests and street level word-of-mouth promotions.
Marketing & Sales Coordinator
August 1990 to June 1998
Managed and assisted six member account team to serve large business customers. Provided detailed computerized marketing and sales analysis directly to Vice President of Marketing and Executive Management. Wrote and distributed press releases to Domestic and International trade publications. Managed company publicity, advertising and press release database.
Education
Bachelors in International Business
January 1986 to January 1990
Skills
Salesforce.com, Silverpop, Microsoft Office, SharePoint, Marketing campaign plan design and development., Business to business marketing expertise., Copy writing, press release writing and distribution., Consistent marketing communication., Marketing tracking, marketing metrics and analytics., Event coordination and management.
Groups
Universal Animation Board of Directors
Additional Information
Interests: Mountain Biking, Running, Music, Travel, Video Games
